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819 615 802 Wifi

Newcastle Racing & Events

Fast tracking success with temporary event WiFi

As horses thunder past the excitement is electric at Newcastle Racecourse.  It’s easy to see why High Gosforth Park is one of the most exciting venues for thoroughbred horse racing in the UK. 

As a National Hunt and Flat racing course, its season runs throughout the year. The management team work hard all year round to attract sponsors, host conferences, weddings, live events and not forgetting showcasing thrilling horse races.

Success is down to an excellent reputation for delivering a diverse range of quality events throughout the year. Not only that, the team deliver superior services to enhance overall guest experience, including premier WiFi, to attract businesses, sponsors, trainers, racegoers and event organisers.

Read Newcastle Racing & Events Case study to discover how the Newcastle management team fast track success for sold out events.

Profile

Racing has been staged at Gosforth park since 1881 and hosting historical events, Plate and Ladies Day, ever since.

Bought in 1994 by Sir Stanley Clarke’s estate which heavily invested £11m into developing and transforming the course.

Alongside significant racing dates, Newcastle Racecourse is now known for its state of the art facilities for business conferences and family occasions.  Its continuing growth as a venue for conferences, weddings and events is down to the management team looking ahead and creating memorable experiences for visitors no longer ‘just a day out at the races’.

The 3 Challenges

Summer of 2017 the management team at Newcastle Racing, set out to deliver a fully-connected WiFi experience.

Overall objective was to engage the thousands of conference and race day attendees passing through the Park gates and deliver 3 outstanding temporary summer events:

  • Northumbria Water Innovation Festival: state of the art festival of innovation
  • Plate Day: Top class horse racing event
  • Beeswing Ladies Day: appears on every social calendar in Northumbria

The first challenge was technical. The aim was to provide full interactivity throughout the grandstand, enclosures, grassed areas, hospitality suites, bar areas and marquees. Allowing guests to log on once and roam throughout High Gosforth Park without loss of signal.

Second challenge was capacity.  Data demands of a diverse audience from Techy Conference presenters to guests placing bets or sharing on social and press logging stories in real time. Every guest had one thing in common – each expected superfast, secure and reliable WiFi.

Third challenge was marketing. As 1000s of guests attend each event its essential to connect, engage and capture data.  Data capture is key to increase database, profile audience, improve future marketing and attract big sponsorship deals.

The Premier WiFi Solution

The Management team approached 802 for a specialist WiFi and marketing solution for the temporary events.

Accordingly, 802 delivered a high density Intelligent WiFi solution. Technically speaking, the solution included external and internal 802.11ac access points allowing up to 300 client simultaneous connections per access point with mesh capability and central cloud management suite.

The deployment also included dedicated edge and core switches with firewall and router services.

Finally, a dedicated 802 Media and Marketing suite was provided to offer product information, data capture, analytics and advertising spots using simple one-time log in and no password.

The Winning Results

For each event, 802 WiFi installation delivered superfast WiFi throughout the grandstand, enclosures, grassed areas, hospitality suites, bar areas, marquees and conference area.

“The WiFi exceeded all our expectations with one of the main event sponsors commenting that this was the fastest WiFi network he’d seen on any UK racecourse”
Russell Smith, Commercial Manager, Newcastle Racecourse

Enriched Guest Experience

Racegoers and conference attendees accessed state of the art WiFi and feature-rich content including social media, online betting, promotions and much more.

Exclusive Sponsor Opportunities

The sponsors 188 Bet had exclusive ownership of Racecourse portal displaying solus advert spots while blocking competitor Bookmakers across the WiFi. With one click 188 Bet gained new clients and the competitive advantage.


Mobile Adverts Displayed via WiFi Portal

Increasing Marketing Odds

Management team marketed directly to guests’ smartphones across state-of-the-art WiFi facilities.  Captured demographic data and created meaningful dialogue and personal interaction. This is a winning formula for targeted marketing that engages, converts and increases sales.

Evidence of success

1) Innovation Festival

“¼ terabyte in one single session passed over the network at NWG Innovation Festival”

Northumbria Water Group Innovation Festival was a celebration of new technology with senior management from Microsoft, BT, CGI, UK power, Northern Gas Network to name but a few.

It was an honour for 802 to be selected to deliver state of the art connectivity for a festival of innovative thinking.

2) Plate Day


“720 new registrations on the day”

Northumberland Plate Day is a major UK racing fixture first recorded in 1833. Raising awareness and promoting this historic event is not difficult. That’s why making the most of new marketing opportunities and increasing CRM marketing database on the day is important

Arena Racing Company, owners of Newcastle Racecourse held a special VIP event in a track side Marquee. 802 provided an exclusive WiFi service to this group with value added features further enhance the VIP experience.

3) Beeswing Ladies Day


“918 brand new registrations and contact details in a single day”

For the women of Northumbria this an unmissable event and Newcastle Racing Events team never disappoint. Free WiFi and special offers for each guest enhance the experienced and boosted the marketing database.

802

802 is the leading provider behind the innovative, 802 Reach and Intelligent WiFi, that deliver superfast, secure, reliable broadband and powerful Media & Marketing tools for sporting arenas, hospitality, entertainment venues, retail, towns and public sector.

Get in touch

Contact Felix Gibson at contact@802.co.uk to discuss temporary WiFi for your next big event.

Hotel Foyer
819 615 802 Wifi

Is the WiFi password first thing customers ask you when checking in?

Photography by Drew Coffman, Hotel Foyer, Unsplash.

Don’t let your customer service ratings drop with poor quality WiFi.

If you are in the hospitality industry you’ll bear witness to the shift in customer expectations of service.

Many holiday makers from the UK expect the comforts of modern day living – home and away. That’s why, internet access plays a significant role for holiday makers when choosing where to stay. Whatsmore, the quality of WiFi can impact on overall perception of service, recommendations, return visits and ratings on Trip Advisor.

You could argue a holiday is time to take a break and switch off.

That’s no longer the case. With smartphones and social media the way guests interact and spend their time on holiday has changed.

Many holiday makers ignore the satellite TV at the end of their bed. Instead opt to connect with the internet to stream Netflix, share holiday photos and videos, research local restaurants and museum opening times or even order a takeaway to their door.

Booking a family holidays or for those having to keep an eye on business superfast and reliable connectivity can make or break a holiday.

If you don’t believe me read the stats taken from a survey of UK holiday makers in 2016:

  • 65% of hotel guests logging on within 7 minutes
  • quarter of Britons would not stay in a hotel that didn’t provide free WiFi
  • large amount said free hotel WiFi was more important than having view
  • 61 per cent claim they feel bored and lonely if they cannot connect
  • 52 per cent of adults staying at a hotel with a child claim WiFi is an absolute necessity.
  • 10% feel relieved not to have WiFi.

Hospitality industry faces increasing demand for data usage

Exceptionally slow connections frustrate business and holiday travellers. It’s worth considering that an individual staying in a hotel can be using 3 separate devices connecting to the hotel or campsite network. Multiply that by a family of four using Instagram, Facebook, Twitter, checking emails and watching films each expecting uninterrupted superfast connections.

That illustrates why Internet access is no longer just a tick box on a hotel search engine facilities page.

Gain the competitive edge for bookings

Holiday homes, campsites and hotels offering Free superfast internet access gain the competitive advantage over those with exceptionally slow data connection or no connection at all.

Here’s 4 reasons why WiFi is important service to offer guests:

  • Attract wider range of visitors
  • Receive rave reviews.
  • Attract return visitors
  • Increase dwell time and spend money using your facilities

Don’t miss out during peak times for booking.

New technology has dramatically reduced the cost of installation and running costs. In fact the innovative technology is making it possible to establish highest quality internet access and broadband coverage everywhere.

Even the hard to reach rural and coastal areas are benefiting now which will transform the UK tourist industry.

How 802 works can help the hospitality industry improve WiFi service for customers?

At 802 works we install WiFi access points for excellent, uninterrupted coverage for superfast and secure internet access for your business and your visitors.

Reduce 60% of Overall Running Costs

One of the biggest costs in deploying Hotel/Hospitality WiFi is the cost of running new Cat5/6 cables approx. – this is 60% of the overall cost. We can now eliminate this huge cost by using the existing coax cable from the TV installation.

802 Works Mini Case Study: Ten Hill Place Hotel, Edinburgh

802 has introduced superfast connectivity to Ten Hill Place Hotel, one of Edinburgh’s premier city centre hotels  A key factor taken into consideration was the increasing number of devices the Hotel should expect to be connected to the network at any given time.

802 installed 60 access points, providing cloud-based end-to-end coverage for all four floors and perfect, instant WiFi cover in all the guest rooms as well as the bar, reception restaurant and conference areas. Find Ten Hill Place Hotel on Booking.com promoting it’s Free hotel WiFi.

Find out more reading our case studies.

Ready to discuss your project in more detail get in touch with Felix Gibson:
Connect on LinkedIn or Twitter
or
Telephone: 0845 278 8800
Email: contact@802works.co.uk

819 615 802 Wifi

Auchterarder Case Study – A Digital Transformation

Profile

Auchterarder is a pretty town in Perthshire, ideally situated between the gateway to the highlands and pathway to the South. Famous for having the longest main street in Scotland, proud host of the T in the Park festival and close to the world famous Gleneagles Hotel and its 3 golf courses.

Auchterarder Town is made up of a strong dynamic community, keen to harness the towns natural beauty, make the most of its central location and become the place for local residents, business owners and visitors to meet, dine, shop and share experiences.

To place itself firmly back on the tourist map Auchterarder Town Partnership used 21st century digital technology to overcome years of 20th century decline of their town.

The Challenge

Auchterarder, like many Scottish towns, keen to reenergize and regenerate the town centre and outlying neighborhood was hindered by very poor broadband accessibility.

Superfast broadband is viewed by most as a standard commodity today, like gas and electricity, but the majority of outlying towns like Auchterarder are neglected by traditional communication giants, unwilling to invest in outreach projects to deliver the vital service.

Without reliable, superfast broadband local businesses can’t function and grow. Locals choose to shop elsewhere in bigger towns, the community is slow to interact with the outside world and tourists drive passed.

It is increasingly difficult for small towns to maintain a community spirit.

Like many towns Auchterarder’s community was repeatedly disappointed by broken promises from big broadband providers and decided to take matters into their own hands to find an alternative solution.

The Solution

A grass roots community led project headed up by the Auchterarder Community Partnership, keen to find a way to install superfast broadband and leap into the 21st century.

Supported by local business owners and Perth & Kinross Council, the Community Partnership sought external support and expert guidance from 802.

802 was selected because of a proven track record for delivering full connectivity with intelligent WiFi and a willingness to work in partnership to support, nurture and guide the community decision making.

 

the service from 802 Reach is incredibly fast and has positively impacted on how we do business
Suzanne, The Ruthven Gallery, Auchterarder

 

The beauty of the solution is the inbuilt sustainability of the project. As more users join investment costs are shared, the law of diminishing returns comes into play and profitability for every business involved increases.

The result

The result was the rapid completion of a ground breaking initiative to install superfast broadband, provide full interactivity throughout the town, create a free digital e-commerce portal and deploy a free public WiFi zone practically overnight.

The quality of life for those living, working and visiting the town combined with the economic boost to the local businesses has re-energized the town centre.

The story has now extended beyond the local business owners. Auchterarder High School has become heavily involved in the project too.

Senior pupils, Heads of Staff, Auchterarder Community Partnership and 802 developed a training program recognised by the Scottish Government. Pupils develop practical knowledge, skills and hands on experience of commerce, marketing, IT and digital publication that opens up future employment opportunities.

The successful digital transformation of Auchterader town centre has created a vibrant high street at the heart of the community – a source of pride for all involved.

Evidence of success

I had 5 new clients come straight in of the street last week. It’s amazing! They had seen my digital ad on the street WiFi and decided “Ellie Roy Hair” was for them…
Ellie Roy, Ellie Roy Hair, Auchterarder

 

Evidence of success is not just anecdotal. Real data is continuously collected through the analytics tool on the digital portal.

Following launch on August 1, business owners and town decision makers gathered concrete evidence that 1,253 users logged onto Auchterarder’s Free WiFi in the first month.

In month 1 the email addresses gathered provided valuable marketing data for business owners:

  • identified 876 new users
  • profiled age, gender, likes & dislikes for tailored marketing and encouraged 377 return visitors
  • now understand when, where and how long visitors spend in town centre, currently averaging 1hr 46 mins
  • identified peak and slowest connection periods to effectively manage data usage and ensure a reliable uninterrupted service is delivered to consumers.

 

My Facebook likes from the past 2 years, doubled in 1 weekend…
Carol, Chocolate Gallery, Auchterarder

 

The rapid business growth measured in the first month, is rooted in the innovative digital e-commerce portal that local business owners access and use regularly to engage more and more with customers.

The Future

The scheme is easily rolled out across similar outlying towns all around the UK. As more and more towns become involved councils and the Government will access powerful raw data that will shape informed decision guaranteeing highly successful future town planning.

Get in touch

Contact Felix Gibson at contact@802works.co.uk if you would like to transform your town into a success story like Auchterarder.

819 615 802 Wifi

802 Take High Road to BIDs Gathering in Perth…

(Despatches from the frontline of WiFi connectivity…)

All roads lead to picturesque Perth on a sunny spring March 30th for the Business Improvement Districts Scotland (BIDs) Gathering at Perth Concert Hall.

The Gathering brings together more than 250 business leaders, key senior professionals and industry experts. All with direct influence and responsibility for delivering BID’s, policy-making and strategic delivery across Scotland.

Of course Perth Concert Hall is no stranger to 802. They installed their Intelligent WiFi system in the prestigious venue. What better way to highlight your capabilities than be the WiFi providers to such a key event? The hall is jam packed, the WiFi is being given a vigorous workout and everyone seems happy with the service provided.

The company are delighted to continue their association with BIDS. Felix Gibson, CEO of 802 said, ‘It’s all about community. Yes, the business is important but ultimately it’s about connectivity and community. Intelligent WiFi in towns assists business communities to engage directly with consumers and visitors, increase footfall and dwell times, and promote products, services and events.’

802 has supported BIDs for several years, sharing knowledge and experience of their Intelligent WiFi solutions to members and associates. This year’s event will focus on the further development of the BID model in Scotland and how they can help transform local communities and grow the local economy.

Felix Gibson agreed, ‘Alloa, Auchterarder, Cowdenbeath and Milngavie have all taken Intelligent WiFi from 802. It is now the primary provider of Town Centre WiFi solutions in Scotland delivering affordability, scalability and unrivalled performance.’

As the day gathered a pace, it was quite exciting to see the place so alive. There was a real energy, so many Scottish businessmen and women buzzing. Then again so am I. I blame the coffee. Walking around the stands, you can sense it. There was a great deal of positivity and a feeling that thinking locally yet acting globally was key. Delegates from the US, Sweden and Germany addressed the crowded concert hall.

Eva Bamberg, Director, Vibrant Places, Sweden, said ‘the Scottish Model of BID is scalable to adapt to an International or European market. Sweden is learning from Scotland in the development of BIDs and partnership working.’

Tine Fuchs of the Association of German Chambers of Commerce spoke passionately about new developments with Neighbourhood Improvement Districts in German. With an invite to 802 from Hans-Hermann Buhr to join them at their BID launch in Hannover in September.

Ross Martin, SCDI chief, spoke about the context of BIDs and the importance of partnership. He hoped for 150 BID towns by 2020. The theme centred around further development of the BID model in Scotland and how BIDs can help transform local communities and grow the local economy.

Felix Gibson, ‘While we have embraced the BID concept on improving trading conditions around town centres, this year, it’s been interesting to see more specific developments toward single sector business areas such as food and drink, tourism and business parks’.

Hopefully the crowds around the 802 stand will transfer into future installations. Their business model is good and almost ideal as it works to help businesses, raise customer confidence and all with bespoke, Intelligent WiFi.

All will be revealed as to how good The Gathering has been for 802 have done in the next few months. Felix Gibson is energised and upbeat; though that coffee is strong and very good. ‘The feedback throughout The Gathering has been exceptional. We are looking forward to building on that platform with BIDs Scotland. Our focus remains resolute. It’s about community, connectivity and reinvesting in consumer and business through WiFi. We look forward to further deployment and rolling out not only our system but our mantra. They (customers we chatted with) seemed to love the fact there were three kinds of WiFi; good WiFi, bad WiFi and Intelligent WiFi.’

He’s an intelligent guy.

819 615 802 Wifi

Alloa Welcomes Town Centre Connectivity With 802 Intellegent WiFi

Leading UK WiFi expert, 802 is delighted to announce the roll out of free WiFi in Alloa Town centre.

The installation of 802 Intelligent WiFi is supported by Alloa Town Centre BID (Business Improvement District).

802 chief executive, Felix Gibson said ‘We are delighted to be working in conjunction with Alloa Town Centre BID. The Alloa BID team have been extremely supportive and forward thinking, recognising the positive outcomes Intelligent WiFi will deliver to the town in terms of social and economic benefits”.

The move will also play a vital role in securing the future prosperity of Alloa, forging both local businesses and customers while redeveloping the town centre.

The project in Alloa confirms and strengthens the company’s position as the market leader in Intelligent WiFi solutions. Whether in Glasgow’s new build RSNO, Perth Concert Hall, or sports venues like Hamilton Racecourse. 802 believe they can build on the success of other town centre installations in Milngavie and forthcoming Auchterarder and Cowdenbeath.

802 believe there’s three types of WiFi; good WiFi, bad WiFi and intelligent WiFi. In Alloa’s case, the Intelligent WiFi is specifically tailored to the town’s businesses, shops and restaurants. This digital platform allows direct engagement between customers and businesses which will enhance the shopping experience and provide important demographical and analytical information for business improvement.

“Alloa BID recognise the huge benefits WiFi will bring to the Town Centre.  Improved facilities will attract more people, increasing footfall and dwell time to improve economic growth.”

Andrew Mitchell: BID Manager

 

For further information, about 802 Intelligent WiFi, contact Felix Gibson, chief executive.

E: contact@802works.co.uk.

W: www.802works.co.uk.

T: @802eventwifi

819 615 802 Wifi

Auchterarder Community Partnership Leads The Way

The ‘Partnership’ is an amalgam of small businesses, organisations and charities in the Lang Toon, with the aim of building business growth in the High Street and improving the environment.  It is set to embark on a ground-breaking initiative to install its own ‘Super-fast Broadband and WiFi Zone’ throughout the town centre.  The project will be assisted by leading UK WiFi experts, 802.

“We need to take ownership of our communications services and can’t wait any longer for the traditional carriers to get it to us, if they can at all”, said Auchterarder Community Partnership’s Secretary, Geoff Gelder.  “We have very poor broadband accessibility in the area and despite assurances for the last couple of years that super-fast broadband for Auchterarder is on its way, nothing has happened.  “As a result, the Community Partnership, with the full support of local traders, as well as Perth and Kinross Council has decided to take the initiative and press on with our own broadband and WiFi installation.”

The 802’s superfast broadband and WiFi deployment will provide full interactivity throughout the town and especially in the town’s 1.5 mile-long main street, the heart of Auchterarder.  Felix Gibson, 802’s chief executive said: “There is nothing to stop the Community Partnership succeeding in its ambition to install the necessary technology, all of which is readily available on the market.  By providing superfast broadband for the town’s residents and WiFi in its centre, local traders will be able to interact with their customers to provide them, on a regular basis, with all the reasons why they should do their shopping in the town rather than travelling into Perth or elsewhere.  The WiFi installation will provide Auchterarder’s traders with an invaluable insight into their customers’ behaviour and even more important, an outstanding commercial opportunity to interact with them as well as promoting and marketing forthcoming offers and new products.”

Mr Gelder said: “The Auchterarder Community Partnership is working with Perth & Kinross Council to have the Lang Toon join the Scottish Government’s Business Improvement District (BID) programme to help bring about further improvements and business growth in the town and, as a result, help bring it greater prosperity.  The Community Partnership’s initiative, we believe, will help raise the town’s profile and we see no reason why the model that is being successfully applied here cannot be rolled-out to other towns in Perthshire, like Crieff, Muthill and Braco.”

For further information, contact Felix Gibson, chief executive, 802. E: contact@802works.co.uk. W: www.802works.co.uk.

819 615 802 Wifi

Auchterarder set to lead the way on superfast broadband with help from 802

Auchterarder, the Perthshire town that is home to the world-famous Gleneagles Hotel, is set to embark on a ground-breaking initiative to install its own superfast broadband and WiFi zone throughout the town centre and outlying neighbourhoods.

Assisted by leading UK WiFi expert, 802, Auchterarder Community Partnership will make the leap to 21st Century-style communications without any input from traditional communications giant such as BT.

Auchterarder Community Partnership Logo“We need to take ownership of our communications services and can’t wait any longer for the traditional carriers to get it to us, if they can at all”, said Auchterarder Community Partnership’s Secretary, Geoff Gelder.

“We have very poor broadband accessibility in the area and despite assurances for the last couple of years that superfast broadband for Auchterarder is on its way, nothing has happened.

“As a result, the Community Partnership, with the full support of local traders, as well as Perth and Kinross Council has decided to take the initiative and press on with our own broadband and WiFi installation.”

The 802’s superfast broadband and WiFi deployment will provide full interactivity throughout the town and especially in the town’s 1.5 mile-long Long Street, the heart of Auchterarder.

Auchterarder_high_street

802’s chief executive said: “There is nothing to stop the Community Partnership succeeding in its ambition to install the necessary technology, all of which is readily available on the market.

“By providing superfast broadband for the town’s residents and WiFi in its centre, local traders will be able to interact with their customers to provide them, on a regular basis, with all the reasons why they should do their shopping in the town rather than travelling into Perth or elsewhere.

“The WiFi installation will provide Auchterarder’s traders with an invaluable insight into their customers’ behaviour and even more important, an outstanding commercial opportunity to interact with them as well as promoting and marketing forthcoming offers and new products.”

Mr Gelder said: “The Community Partnership is working with the Council to have Auchterarder join the Scottish Government’s Business Improvement District (BID) programme to help bring about further improvements in the town and, as a result, help bring it greater prosperity.

“The Community Partnership’s initiative, we believe, will put Auchterarder on the map and we see no reason why the model that is being successfully applied here cannot be rolled-out to similar towns in Perthshire including Crieff, Muthill and Braco.”

For further information, contact Felix Gibson, chief executive, 802. E: contact@802works.co.uk.

819 615 802 Wifi

802 connects Ten Hill Place Hotel with the perfect solution

UK WiFi expert 802 has introduced superfast connectivity to Ten Hill Place Hotel, one of Edinburgh’s premier city centre hotels and an oasis of quiet sophistication in the heart of Scotland’s capital. The 77-room hotel, which opened nine years ago, researched the installation market before selecting 802 as the niche player with the necessary expertise and added value to give its clients the best possible service. 802 installed 60 access points, providing cloud-based end-to-end coverage for all four floors and perfect, instant WiFi cover in all the guest rooms as well as the bar, reception restaurant and conference areas.
Unlike some other companies, we specialise in WiFi installation, and are not distracted by services such as telephony, CCTV, servers or devices. We are delighted that Ten Hill Place Hotel choose us ahead of so many bigger competitors.

802 supplied us with a complete cloud-based wifi solution so there is no need for a wifi controller. It will provide guests, staff and partners with instant access and the hotel can more efficiently manage its wifi and data capture.
Jamie Parker, IT Manager, Ten Hill Place Hotel

819 615 802 Wifi

802’s installation is a winner at Hamilton Park Racecourse

Leading UK WiFi expert 802 has created the ultimate, fully-connected, race day experience for thousands of fans at Hamilton Park Racecourse, one of the country’s most pioneering racecourses.

Its high-density free WiFi at the hugely popular venue was part of a £250,000 investment which has delivered a number of improvements, including upgrades to hospitality suites and the grandstand.

WiFi in racecourses is a relatively new and exciting development which allows spectators to interact with the racecourse and engage through social media in a way that they never have before.

Vivien Kyles, chief executive at Hamilton Park Racecourse, said: “802 has successfully delivered full, instant internet access for up to 10,000 concurrent users across the racecourse.

“We have been delighted by the company’s professional approach and the public agrees: since the WiFi system has been in operation both our customers and the media have been impressed, one racing journalist even going so far as to describe it as ‘the best in any press facility in racing’.

“The WiFi installation provides us with an invaluable insight into our customers’ behaviour and even more important, an outstanding commercial opportunity to interact with them as well as promoting and marketing forthcoming events.”

The 802 deployment provides full interactivity throughout the grandstand, enclosures, grassed areas, hospitality suites, bar areas, marquees and the open area at the front of the grandstand.

802 chief executive Felix Gibson said: “This has been a major project and we are delighted to have been able to help create a thriving online race-going community at Hamilton Park Racecourse.

“Racegoers now have instant access on their mobile devices to the latest going information, updated runners and riders as well as the most up to date news from the course, which can only enhance their raceday experience.

“They also have a much richer social engagement, with the WiFi allowing fans to take selfies and immediately post their experiences on social media platforms such as Twitter and Facebook.

“Hamilton Park Racecourse has some of the finest facilities in Scotland and free WiFi is actively helping racegoers to enjoy the ultimate racing experience.”

Hamilton Park is the second major UK racecourse which 802 has connected. The company has developed an alliance with the Jockey Club Services on the project and it is engaged with several other race venues regarding WiFi provision.

 

For further information, contact Felix Gibson, chief executive, 802. E: contact@802works.co.uk. W: www.802works.co.uk.

 

Issued by Michael Crawford, Blueprint Media, 0141 353 1515.

819 615 802 Wifi

802 helps RSNO celebrate 125th birthday with free WiFi in its stunning new Glasgow home

As the Royal Scottish National Orchestra prepares to celebrate its 125th anniversary in its new Glasgow home, leading UK WiFi expert 802 is keeping the musicians in tune with the modern world by installing free WiFi.

In one of the company’s most prestigious projects to date, 802 is creating full, instant access to content-rich media for audiences, staff and performers as Scotland’s national symphony orchestra moves into its new purpose-built facility.

The building, between the Glasgow Royal Concert Hall and the John Lewis department store on Killermont Street, costing in excess of £17.6 million, has recently opened with rehearsal and recording suites and a new 600-seat music venue.

The free WiFi will cover these areas as well as enhanced foyer spaces for audiences and visitors, a music library for the orchestra’s extensive archive, private practice and small ensemble rehearsal rooms, and administrative and technical offices.

The WiFi goes live as the RSNO prepares for a two-season celebration leading up to the 125th anniversary of its founding in 1891, when it was created as the Scottish Orchestra to accompany the Glasgow Choral Union in the Scottish premiere of Handel’s Messiah.

The orchestra shares a birthday with Cole Porter and Prokofiev, both of whose works will feature in the celebrations, and has hosted musicians such as Gustav Holst, Richard Strauss, Arthur Rubenstein and John Barbarolli.

802 chief executive Felix Gibson said: “The RSNO’s new home is a truly remarkable building and we are honoured to have been invited to install a WiFi system which provides full interactivity and connectivity across the spectrum.

“The building has the most wonderful technology to improve the audience experience, including floating walls which can move in and out in order to optimise and enhance the acoustic capability depending on the size of the ensemble.”

The system which has been put in place by 802 – one of the major suppliers of WiFi installations to stadia, racecourses and town centres – allows the RSNO to build strong demographic data, facilitating push notification for enhanced marketing.

Mr Gibson said: “The new WiFi system will allow the RSNO marketing team to employ user information to keep in touch with existing and potential guests and inform them by text and email about upcoming attractions and events.
“It also allows the RSNO’s loyal following of concert-goers to share their experience instantly across a wide range of social media, bringing their nights out in Glasgow to a huge international audience.”

The installation in Glasgow helps to establish 802 as one of the leading niche players for cultural venues and concert halls. Last year, it installed a WiFi system at Perth Concert Hall. Other major projects have included at Hamilton Park racecourse and the town centre and shopping precinct at Milngavie, near Glasgow.

For further information, contact Felix Gibson, chief executive, 802. E: info@802eventWiFi.co.uk. W: www.802eventWiFi.co.uk.

Issued by Michael Crawford, BPM UK, 0141 353 1515.
Date: September 2015